Develop and execute professional, patient and direct -to- consumer promotion plan, for Rx contraceptive, osteoporosis, and hormone replacement therapies.
Management of professional detailing programs for Rx and OTC drugs.
Business planning for a start-up online physician community site.
Category management strategy development for a leading pharmaceutical company.
Team leader on a development team to launch an upper respiratory NDA line extension.
Launch online and offline direct response programs for Rx contraceptive, smoking cessation products, and medical devices, to increase compliance and persistency.
Advertising strategy development for leading female health product.
Unique strategic positioning for upper respiratory product.
Repositioning a female healthcare product to the aging population, resulting in 100% increase in distribution and sales.
Development of a database and newsletter as a retention device for a mature consumer product.
Moderate professional and consumer focus groups and IDIs, and prepare in-depth reports for eye care, female health, and non-profit categories.
Identification of an Rx-to-OTC dermatological switch opportunity, and management of the switch process.
Evaluation and management of the consumer/professional services department for a Fortune 100 company.
Marketing research planning and execution for product relaunch and new products under development.
Development of marketing plan for an Rx-to-OTC switch candidate.
New product concept development for market research testing.
